WHO WE ARE
Concordia stands by the principles: courage, conservation, creativity and community. Our fundamental goal is to promote better awareness of ongoing problems in our ocean so that we can all preserve this greatest gift for humanity.
We are on a mission to elevate knowledge for all regarding our greatest blessing, the ocean, which is currently subject to exploitation and detrimental damage. Our vision is that education changes people and people change the world. Through communicating our quintessential values and our unanimous passion to save our ocean, our planet and our people, we hope to make an impact on reducing coral bleaching, unsustainable overfishing and ocean acidification. Join us on our journey to grow, to change and to save.
​
Together, let's restore harmony.
A DEEPER MEANING
Harmony
Our company's name, Concordia holds significant meaning and bolsters our values into everything we do from talking about the future of our marine life to the development of our product. Concordia is a word that has roots in Latin and translates to peace and harmony. As a company, we stay true to 4 essential core values: Courage, Conservation, Creativity and Community. These values, we believe are essential to paving a path towards a peaceful and harmonious future for our marine life and wider ecosystems.
​
Courage
Courage refers to the faith and strength in our own identities in addressing the issues both in our world and in our lives to restore the harmony and internal peace some of us may be missing.
Creativity
Creativity pays homage to the more personal and unique aspect of our brand which is to encourage and dare both employees and customers to take bold and ambitious steps towards restoring the harmony between all walks of life in our world. We ourselves aim to encourage creative and boundless thinking during our meetings and brainstorming sessions.
Conservation
​
Conservation refers to our aim as a company to restore or work towards preserving the biodiversity in our environment that is gradually and steadily depleting. In particular, we would like to address the home of all life on the planet, our oceans and the extreme necessity of restoring the fragile balance and harmony upon which all life is centred around.
Community
​
Community owes itself to our roots as a tiffin girls' company, a hub of large scale community support and celebration of diversity. Within our team as well we welcome a diverse background of people and for this reason, community action and celebration lies at the heart of our endeavours, especially considering how, to link this value to the wider aims of achieving harmony, real change can only start with social support.